The Times and Bit.ly Roll Out ‘nyti.ms’ Short Links
wow. everyone is creating their own short links.
The customized links are powered by Bit.ly, a New York-based start-up that has become the de facto service for trimming unwieldy Web addresses into bite-sized, easily shareable links.
The partnership is part of Bit.ly’s new Pro service, which creates custom URLs for a number of Web sites and publishers, including Microsoft’s Bing search engine, Associated Content, The Huffington Post, The Wall Street Journal and The Onion, among others.
The Times service is still in beta and is only available through TimesPeople, a tool for sharing news articles and other material on NYTimes.com and through social networks. Eventually the company plans to expand the use of the links to other sites like Facebook, said Stacy Green, public relations manager for The Times.
Read more at bits.blogs.nytimes.com


